Get That Sad, Sad Ride Home with Uber Rewards
When life gets in the way, Uber Rewards keeps it moving. Like when the saddest fans on earth just want to go home and cry a little. These videos were created for Super Bowl 2019, leading up to the finals between Boston and Los Angeles. A clever extension of the over all Uber Rewards campaign, I was brought on board to help out with Art Direction and campaign execution on set.
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Social, Digital
Sadness has a number
6 videos were created to express ‘defeat’ using different levels of emotion
The Down & Out Effect
The Consolation Prize Situation
Anywhere but Here
Team
Creative Director – Rian O’Neill
Sr. Art Director – Dave Colson
Art Director – Sargam Gupta
Designers – Dave Colson, Micael Butial, Sargam Gupta
Copywriters – Rian O’Neill, Missy Kokos, Joseph Katool
Director – Mike Murray
Cinematographer – Elias Koch
Line Producer – Gemma Edwards
Editor – Patrick Dear