As part of Uber’s brand refresh initiative, I was the creative lead for building a global photo library for Uber featuring riders and driver-partners in India, Sri Lanka and Bangladesh. The task involved capturing the lives and moments across 5 cities, 3 countries and over 50 different drivers and riders.
These photographs are now used globally.
Real people, authentic stories
Hash & Maanga, power couple, artists, creative entrepreneurs
Hernandez – Magician, Performer, Uber driver | Colombo
Shamim Bhai – Ex-Head Chef, Uber Driver | Dhaka
Surinder, top Uber Driver, Delhi
Team
Creative Direction – Sargam Gupta
Producer – Sam Heller (India only)
Producers Colombo + Dhaka – Sargam Gupta, Surbhi Sethi
Photographers – Mehak Sethi, Ishwar Prasad
