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Authentic, real moments

Everything was shot using natural light, with minimal photography equipment to maintain authenticity. The cast mostly consisted of riders and drivers from real life, to reflect these moments as naturally as possible. The team worked round the clock to capture their character in the shots

Brand Photography – Uber

As part of Uber’s brand refresh initiative, I was the creative lead for building a global photo library for Uber featuring riders and driver-partners in India, Sri Lanka and Bangladesh. The task involved capturing the lives and moments across 5 cities, 3 countries and over 50 different drivers and riders.

Hash & Maanga, power couple, artists, creative entrepreneurs

Hash & Maanga, power couple, artists, creative entrepreneurs

Hernandez – Magician, Performer, Uber driver | Colombo

Hernandez – Magician, Performer, Uber driver | Colombo

Shamim Bhai – Ex-Head Chef, Uber Driver | Dhaka

Shamim Bhai – Ex-Head Chef, Uber Driver | Dhaka

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Surinder, top Uber Driver, Delhi

Surinder, top Uber Driver, Delhi



Team
Creative Direction – Sargam Gupta
Producer – Sam Heller (India only)
Photographers – Mehak Sethi, Ishwar Prasad
Assistant AD Colombo + Dhaka – Surbhi Sethi
Producers Colombo + Dhaka – Sargam Gupta, Surbhi Sethi

 
 

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