When Uber launched its much awaited loyalty program, we wanted to talk about the program benefits by remembering life’s inconveniences. We all have those moments when we are running late, or wanting to leave the airport right after landing or simply, needing our space. Uber Rewards sweeps in to save the day by eliminating these small, but relatable first world pains. Based on this insight, we took all program benefits and converted them into short, loopable videos with interesting motion transitions. There is an underlying colour story to relate each benefit back to its tier – Blue, Gold, Platinum and Diamond.
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Motion storytelling for Social and Digital
Creative Director – Bo Deng
Art Directors – Sargam Gupta, Tomoko Fushimi
Designers – Sargam Gupta, Tomoko Fushimi
Copywriter – Joseph Katool
Producer – Sam Heller
Brand Strategist – Sol Diaz
Program Manager – Shawnti Amil
Director – Filfury
Production Agency – The Mill