Sepoy is a fabric store that aims to bring slow fashion back and revive Indian hand spun fabric techniques dating back to the British rule. The Sepoys were Indian soldiers during the British Rule in India and represent the common man. They played a key role in the rebellion of 1857. The idea is to bring back that sense of revolution with slower fashion.
The identity takes after the typography, colors, uniforms and motifs from the 1800s to create something familiar, yet modern. The identity aims to bring alive something that is very Indian, but got lost somewhere in the world of globalization and fast fashion
Surya, Kolum, Diamond – derived from the graphic landscape in the 1800s
Flags – denoting the 12 princely states of India in the 1800s