As part of Children’s Day celebration in India, Uber recreated a trip down memory’s lane with a classic 90s experience, on-demand. A tap of a button could set you up with a vintage car (Fiat, Contessa or Padmini) and a little package containing cassettes, floppies, and a bag full of sweets that were popular in the 90s, including the coveted Phantom cigarettes.
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Digital, Social, In-App
Below are a few selected illustrations for Uber that were created for different campaigns and product launches.
Marketing Managers – Paarmi Modi, Saransh Gulati
Art – Sargam Gupta
Animation – Robin Joseph, Sargam Gupta
Feedback and support – Brian McMullen, Alice Yang