As a creative lead at Square, I was responsible for leading a small, but mighty team of Art Directors, Designers and Copywriters and help them tell powerful stories and bring email, in-app and growth marketing campaigns to life.
Succinct 60 second product overview videos, with all the details, and none of the fluff. Each video comes with an overarching concept that helps communicate the key messaging strategy of this product.
Together with my copy partner, we pitched a cross-product Holiday Campaign which 15x the usual engagement on a single email. The campaign involved a DIY Marketing Calendar to help small businesses plan ahead of the holidays. See the website here.
I created the first editorial illustration for The Bottom Line’s newsletter called Series. The Bottom Line is Square’s editorial blog that helps businesses with operational topics such as Supply chains, inventory management and so on.
Built an identity and system for our internal Design Meet in 2023, called IRL (In Real Life). The concept was derived from the idea of shifting perspectives and to encourage the team to find themselves again. This was then combined with the visual metaphor for squares, giving way to some wonderful visuals and copy. The entire project was done single-handedly by me.