I built multiple interactive experiences for Apple, and the work I did for Apple’s Accessibility features was very close to my heart. I designed and art directed the landing page video for them, along with visual concepts for many of their accessibility features. The website is still live today, with only minor updates.
More than just the page itself, there were deep learnings involved here, with respect to pushing the creative, even when there was no alternative in sight.
I designed the concept of this video using multiple Accessibility features at Apple using powerful copy and UI. Collaboration with copy and motion played an integral part in the success of this video.
There was a lot of thought and exploration that went into building out every feature. What should be communicated? Is there a better scenario that can illustrate a feature easily? Are we ensuring that all accessibility guidelines are in place? Is this the best line of copy? How can motion bring a feature to life?
Two of many exploration of hand movements and styles for Apple’s Assistive Touch feature.
Exploration of how Accessibility shows on the homepage
Credits:
ACD: Randy Pikul, Hannah Schwartz
Art Director & Designer: Sargam Gupta
Copy partner: Smitha Johnson
Motion Designer: Hugo
Illustration: Sargam Gupta, with a few character illustrations by Stephen Cheetham