It’s 2020, and women in India still can’t talk about their sexual health with their parents, elders and more often than not, even their doctors or friends. There is always the fear of being judged or misunderstood. The evergreen questions –“what would people think” or “what would my parents think” are ready to bog us down, every time we try to take a step forward.
Fearless Farah is an audiobook for Amazon’s Audible App, that aims at bridging the gap between with a trusted gynac – Farah, who is ready to answer any questions about sexual health. This was a proposed project.
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Naming, Identity, Digital, Social, Print
For Amazon Audible Suno
A series of bold typographic instagram stories and posters that invite viewers to be ask questions.
This mix and match approach uses copy as a tool to make people realise that there is
no shame in asking questions and knowing more about one’s sexual health.
