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Team
Marketing Manager – Paarmi Modi
Illustration & Concept – Sargam Gupta
Animation – Robin Joseph, Sargam Gupta

Nostalgia On demand – Overview

As part of Children’s Day celebration in India, Uber recreated a trip down memory’s lane with a classic 90s experience, on-demand. A tap of a button could set you up with a vintage car (Fiat, Contessa or Padmini) and a little package containing cassettes, floppies, and a bag full of popular candy from the 90s, including the Phantom cigarettes.

Iconography, System, Colour: The use of an isometric grid helped bring out the retro feel for this project, even though Uber’s usual style is flat. Challenging the identity helped bring us to a solution that felt like Uber, even though it was a different perspective. The icons maintained elements from our identity and the colour palette was carefully picked to achieve this balance.

Iconography, System, Colour: The use of an isometric grid helped bring out the retro feel for this project, even though Uber’s usual style is flat. Challenging the identity helped bring us to a solution that felt like Uber, even though it was a different perspective. The icons maintained elements from our identity and the colour palette was carefully picked to achieve this balance.

 

Uber Taxi Product Launch

This illustration was created using Uber’s vehicle guidelines to ensure that the artwork is consistent with the rest of the product icons. For the launch, I created a few illustrations with Mumbai’s landscape using a custom colour palette, along with all App icons.

This illustration was created using Uber’s vehicle guidelines to ensure that the artwork is consistent with the rest of the product icons. For the launch, I created a few illustrations with Mumbai’s landscape using a custom colour palette, along with all App icons.

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Product Selector Illustrations

2D illustrations for the Uber App, in use globally. Done in collaboration with Alice Yang from the illustration team.

2D illustrations for the Uber App, in use globally. Done in collaboration with Alice Yang from the illustration team.

 

A quick look into illustrations
that celebrate cites

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